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Product Safety Representative (PSB) In The Automotive Industry


About This Course

This is a demo of the official course that will be launched soon.

In the automotive and supplier industry, product safety and product liability have always been high priority issues. Nations throughout the world have set this down in national and international laws that have been transferred into contractually agreed, specific automotive requirements. These are valid not only for the OEMs themselves but also for the whole supply chain (e.g., as described for VW in the 'Formula 01. The supplier organisations are required to nominate and install a so-called product safety representative. Thus, throughout the whole product creation process, liability risks can be determined by relevant expert knowledge, identified, avoided or minimised in product development, and controlled by process development In the case of product liability incidents and findings from product observations in the organisation itself and in the market, the product safety representative is meant to be a competent contact person for management, customers and legal representatives. In these cases, it is important to suitably co-ordinate proceedings according to legal statutes and also customer-specific requirements.

To know and understand these manifold tasks a product safety representative is faced with, requires comprehensive information and qualification. Experienced trainers teach the participants the necessary broad theoretical knowledge, accompanied by explanations and examples from practice. The practical application of this knowledge in the form of group work is central to this training course.

Target Audience

Executives and personnel from the automotive industry who are to be deployed or already are deployed as product safety representatives.


  • Module 1: Necessity of implementing a product safety representative
  • Module 2: Core elements of a system for controlling risks incl. results
  • Module 3: Product safety management and role of the product safety representative
  • Module 4: "Lessons learned", risk rating and structured action
  • Module 5: Volkswagen AG requirements for the product safety representative

Prerequisite Knowledge

  • Technical and/or business education
  • Experience in automotive quality management, especially in handling complaints and regress
  • Education and experience in assessing technical product and process risks (e.g. FMEA facilitator, VDA 6.3 process auditor, designer/developer)
  • Knowledge about product use of the products manufactured in the organisation, as well as the state of technology
  • Basic knowledge and understanding of requirements from relevant statutory regulations and customer requirements

Course Staff

Course Staff Image #1

Kim van Kets

BA, LLB Stellenbosch, DIP Prac Legal Studies UCT, Legal Advisor, Extreme Athlete, Author, Training Facilitator and Leadership Expert

Kim has a BA LLB Degree from Stellenbosch University, was admitted as an attorney of the High Court of the Republic of South Africa after doing her articles and passing her Board examinations. Kim spent a number of years in legal practice and then in the corporate world. Kim has extensive legal experience related to the motor industry, after having spent 7 years at Daimler Chrysler South Africa as a Legal Manager and Compliance Specialist. Kim is currently self-employed as a legal consultant/corporate trainer, freelance writer, published author and inspirational speaker.

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